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Mostafa Abbas

Projects / E-Commerce

Promo Plus E-Commerce Platform logo

Promo Plus E-Commerce Platform

A complete online shopping platform developed for Promo Plus using React with Vite for the storefront and C# with ASP.NET Core for the backend. The application uses server-side rendering and includes a comprehensive administration panel that provides control over products and storefront content. Meta Pixel integration captures relevant customer events for conversion tracking, analytics and targeted advertising.

Year
Role
Full-Stack Developer
Category
E-Commerce
Stack
ReactViteJavaScriptC#.NETPostgreSQLREST APIsServer-Side RenderingMeta PixelDockerLinux VPS

The problem

The business needed a complete online sales platform that could be managed internally while supporting dynamic product management, search-engine-friendly rendering and advertising event tracking.

The solution

Developed a server-side rendered React storefront connected to a custom ASP.NET Core backend and PostgreSQL database. The administration panel centralizes management of products and storefront content, while Meta Pixel captures relevant customer events for analytics, conversion tracking and advertising campaigns.

Challenges

Supporting a dynamic e-commerce experience with server-side rendering required careful separation between server-rendered application logic, browser-specific functionality and third-party tracking integrations.

Outcome

Delivered a production-ready e-commerce platform where the business can independently manage its products and storefront while benefiting from server-side rendering, conversion tracking and Meta advertising integrations.